Central Massachusetts & Worcester County Visitors Guide

Reservation Deadline for paid ads: July 17, 2009

Deadline for update to all free listings: July 7, 2009

Produced for the Central Massachusetts Convention & Visitors Bureau, the Guide continues to be the most comprehensive marketing tool for the region, and is the Bureau’s primary fulfillment piece. Each issue brings the reader into the heart of Central Mass with editorial, photography, and detailed listings of events, attractions, fairs & festivals, recreation, shopping, dining, and so much more. It is the perfect means for planning a trip through the region as well as a great companion once in the area.

150,000 copies of the Guide are produced annually. It is mailed to all visitor inquiries from the Bureau’s advertising programs, 800#, and website requests. The Central Mass CVB promotes the region to key feeder markets throughout New England, New York, and elsewhere as well as right here in our own backyard. Additionally it is distributed at all state visitor information centers, by major attractions, and by member businesses (i.e. hotels, restaurants, convention and meeting venues). It is also handed out to convention attendees at the DCU Center, to group tour planners, travel writers, at travel trade shows, and at special events, fairs and festivals.

Your ad in this Guide allows you to tell your own particular story directly to the reader and promote your services in a way that works best for you. Don’t miss out on this very important part of your marketing plan. Reserve your space today!

Download the Media Kit, Rates and Contract

Visitor Guide Listing & Event submission Form